My First Gigs As Social Networking Presenter!

Last week I had my first "official speaking engagement" at Sun about Social Media -- kind of an overview, and probably too basic for a technical audience, but I wanted my first presentation as a social media consultant to be amongst friends. Thanks to my Sun connections, I was able to arrange this and it was great experience! I'm speaking at the Denver Chamber of Commerce on August 26, so I want to get as much practice as I can. I learned from two years at Toastmasters (not to mention many years of management) that the more you speak about a particular topic in front of an audience, the more prepared and confident you feel. I've come a long way since the early days of stage fright, and now I find myself actually looking forward to getting in front of an audience. Who would have thought?

After the Sun presentation, one of my friends, Deb Sedbrook, from Women at Sun invited me to join her at a PMP Career Camp that was being held that evening in Aurora. She suggested that I give an adhoc little presentation there, too! I wasn't prepared with slides, but welcomed the opportunity! Deb was trying to take a photo, but it looks like she got me on video for a few seconds as I was starting to talk about networking.

At the meeting, I listened to Art Weeast and Valerie Ness who presented about using LinkedIn for the Job Search. They had a lot of great tips and advice that I'll be able to pass on to my BoulderNet group. Art also told me about a Lafayette networking group that I'll be going to on Monday.

As I was saying in this little video clip, I'm having lots of fun with networking! I'm not sure why some people talk about it as though it's distasteful, but I think it's incredible to be meeting so many people! Everyone is happy to share their knowledge and help in any way they can. It's really a wonderful feeling of community. Most of the people I'm connecting with are not people that will be able to help me directly with my job search. Many are laid off themselves. But I'm not meeting them with the sole intention of getting a job. I'm meeting with them to learn from them and to maybe pass along some tips and tricks myself. I've learned so much about social media in this past couple of months, and there is almost always something that I can pass along. And I finally have the time to have lunch every day! I want to take advantage of this time and meet as many smart people as I can! My ultimate goal is to find a job, but I'm almost hoping it will take awhile. I'm just having too much fun with the search process!

Personal Branding - When You're Looking For a Job

Today Dan Schawbel started following me on Twitter! This was before I even started following him! I haven't been doing much with Twitter, other than following experts. I hadn't expected any experts to start following me! It may have been the #jobsearch tweet I posted this morning that got him (or some automated tool) to notice me, but whatever it was, it was cool. I'd been recommending his book, Me 2.0, to people as a good first step in coming up with your personal brand.

This business of getting noticed -- that's what personal branding is about. We want to be unique -- just like everyone else! (That's not my quote, but one I've heard in the context of "Everyone 2.0") What are those qualities we want to exhibit in our writings, our relationships, and our lives? What makes us stand out?

Well, when I was happily employed as an IT Manager at Sun, I didn't really think about branding image. I wrote a book (still to be published) called "The Laptop Dancer Diaries." It's a humor memoir about a year in my life as a single Mom looking for love and getting into embarrassing situations. I'm actually quite proud of it and I think it accurately reflects me -- a geeky flirt who spends so much time with her laptop, she starts to think of him as her boyfriend (she knows she can always turn him on!)

I had this photo of me as a Laptop Dancer from a Halloween Party as my primary icon just about everywhere -- even on my profile picture at Sun. One of the many things I loved about working for Sun, is we were free to be ourselves, and I'm a goofball! I love to be playful and silly and I think it's one of the things that made me such a successful manager. Life's too short to take ourselves too seriously. We have to have fun.

But now I'm looking for a job. And as much as I'd like my employers to appreciate my sense of humor, it won't take much to weed me out. When googling myself I was disappointed to find the top search article for me was one I'd written for Helium.com about Internet dating! It's time for me to start writing some serious, albeit potentially much more boring, stuff! (Unfortunately, Helium.com does not allow articles to get deleted. While the article is not offensive, I don't want my area of expertise to be thought of as Internet dating! )

On a side note, the top article that comes up when searching using my married name, Yvette Podlogar, is a professional article about Quality Assurance Management that I had published in StickyMinds. Hmmm. It's enough to make me want to go back to my married name, at least during my job search!

I don't know if I'll go to the extent of reverting back to my married name, but I do want a new primary photo. One that's professional, yet playful. Other things I want to capture with my brand? Always learning, happy, caring, and respectful. Whether it's work or play, those are values I hold dear. Will I be able to get another IT Manager job with that type of branding? I don't know, but I'm going to try. Be on the lookout for my new photo. One that captures: Professional, Playful, Studious, Happy, Caring, Respectful Goofball. Yeah! I'm sure I can find a photo that says all that. One thing you can count on - I'll be smiling.

Update-- Here we go with my new photo! Does it reflect a professional, playful, studious, happy, caring, respectful goofball? Well, at least Laptop Guy thinks I'm the World's Best Boss!

Personal Branding for Next Level Executives

Check out this SlideShare Presentation:

Next Level Executives

View more presentations from Dan Schawbel.

Your Mama Don't Tweet And Your Daddy Don't Blog an Poll

Modern Day Lyrics for "Your Mama Don't Dance and Your Daddy Don't Rock and Roll":

Your mama don't tweet and your daddy don't blog and poll
Your mama don't tweet and your daddy don't blog and poll
When evening rolls around and your favorite site is down
Where do you go to blog and poll?

The old folks say that ya gotta shut it down by ten
If you tweet on a date ‘cause your friends can’t wait, it's a sin
There just ain't no excusin' and you know you're gonna lose and never win
I'll say it again

And it's all because
Your mama don't tweet and your daddy don't blog and poll
Your mama don't tweet and your daddy don't blog and poll
When evening rolls around and your favorite site is down
Where do you go to blog and poll?


You pull out your new iPhone and find a place to text
You snap a shot of your girlfriend, and boy she sure looks vexed
You're just about to TwitPic so all your friends can see
There's a light in your eye, and then a guy says,
"Turn off the cell, DouchBag!
Louise, you're coming with me, Local Police!"

And it's all because
Your mama don't tweet and your daddy don't blog and poll
Your mama don't tweet and your daddy don't blog and poll

When evening rolls around and your favorite site is down
Where do you go to blog and poll?
Where do you go to blog and poll?
Where do you go to blog and poll?

What to Name the Business?

My new social media coaching/consulting business is doing quite well! I haven't made any money, of course, but I've been handling my free sample sessions very professionally, getting testimonials, and have three speaking engagements lined up! Yay!

It's really time for me to get business cards and a Website, but before that, I need a name and so I'm soliciting your help! This is a business that helps create a custom social media strategy depending on your need. The target audience are people that are new to social media and don't know where to start.

I made a list of possibilities for a business name and the domain name was already taken for just about everything I came up with. However there were a few that were not yet spoken for.

• Social Media 101 - Custom Social Media Solutions (socialmedia101.com)

This implies the "getting started" with the 101. Kind of like Social Media for Dummies, but not quite as insulting.

• Ask Yvette - Social Media Coaching / Consulting (askyvette.com)

Since my own first name is unique, I kind of like this one. Yes, I'm copying AskLizRyan. At least I'm using my own name! Of course, people have been pronouncing and spelling my name wrong my whole life, so I'm not sure I want to propagate that same issue to my business...

• Coach 2.0 - Social Media Coaching / Consulting (CoachTwoPointO.com)

Even though a surprising number of people have not yet heard of "Web 2.0" I think the 2.0 suffix is becoming more and more popular. I hear more and more "2.0" references every day.

• Coach 2 Point Oh! - Social Media Coaching / Consulting (CoachTwoPointOh.com)

This is an attempt to be cute with the "Oh!" at the end...implying one of those lightbulb moments when you finally get it.

• The Frugal Social Media Coach - Low Cost Strategy - Big Returns (frugalcoach.com)
  

This doesn't quite have the same ring as "The Frugal Gourmet" but I want to imply that I'd help the client get the best bang for the buck. Let's face it, I am pretty cheap (actually free right now!)

What do you think? I'll get a poll up, but if you have another idea, please comment or send me an email. This baby needs a name!

Bouldernet's Got Talent - Liz Ryan

First off, I apologize to both Liz Ryan and the gentleman whose head I caught in this photo. Obviously, I must add “learn how to take a good photo” on my ever-growing list of things I’m going to learn while I’m unemployed. One of my other goals has been to meet cool, influential people and spread the word about them. As mentioned with my blog post about Dave Taylor, I have yet to really do my homework on gaining followers. For now, I’m just trying to get my feet wet learning about social media tools – and believe me, there are a lot to choose from.

So how did I get to see Liz, up close and personal? It started with my friend, Pete, who invited me to Bouldernet, a group of Boulder-area job-seekers that meets weekly on Thursday mornings. I was greeted by a group of about 50 people, all very friendly and welcoming. At the beginning of the meeting, “I have a job” announcements were made, followed by cheers from the group. There were smiles and handshakes and it was kind of heartwarming to be joining this special club of supporters. When we newbies got up to introduce ourselves it did seem a bit like AA. “My name is Yvette. I’ve been unemployed for 1 week.” I almost said I was a recovered workaholic. I let the group know that I’d be interested in giving a session on use of Social Media to find a job, and the leader, Dave Collins, spoke to me after the meeting and gave me the thumbs up to present in August. Several others, including a few other Sun alumni, came up and introduced themselves to me.

But where does Liz fit in? Well, it turns out, she was the speaker at Thursday’s meeting! I’d heard of this dynamic woman before. She’s a popular speaker and writer and her name had come up through The Women’s Vision Foundation – a group I worked with through my role as Women@Sun chair. Liz has an active online community of her own called AskLizRyan. This was the first I’d had a chance to hear her speak and boy, was it a treat! Liz, not only has a lot of great advice about resume writing, she’s hilarious! I’d try to recap some of her best quips, but it’s really her anecdotes and personality that make her funny. She could make it as a stand-up comic in LA! At one point she belted out a few lines from My Fair Lady’s “Show Me,” in an attempt to point out our resumes should not be full of flowery adjectives, but instead tell of our accomplishments with hard facts. All the resume advice was great, but at this point, I was thinking that Liz could not only be stand-up comic, but a musical sensation on Broadway! So we got it all -- resume advice, comedy, and a little bit of music.

What a great group! I was able to meet new people, learn how to improve my resume, and listen to an excellent speaker – all for a $1 donation! Had I known unemployment could be so good, I think I would have gotten laid off long ago!

Of course, when I got home, that My Fair Lady song was still going through my head. I had to check to see if Liz thought to produce her singing talent on YouTube. I found her on YouTube, but she was giving resume advice. After checking out Liz's Bio, I found that, indeed she is mega-talented, has written the book: Happy About Online Networking: The virtual-ly simple way to build professional relationships and is a professional opera singer! I knew it!

All the resume advice Liz gives is great, but I seriously think she needs to capitalize on that singing. I mean if Susan Boyle can make it big that way, certainly Liz Ryan can. Maybe even I could! Here’s a song to help inspire all of us unemployed people to really demonstrate our talents.

Dave Taylor - More than a Tweet

Today I had coffee (we were at Starbucks anyway) with Social Media Guru, Dave Taylor. That's right folks. It wasn't just a little tweet. It wasn't a wall message. It wasn't even an email. It was an honest-to-God, real-life, look-ya-in-the-eyes chit-chat. I've heard the social media naysayers say they don't like all this social media stuff -- they prefer talking to real people "face to face." Of course they do! Face to face is absolutely the best way to communicate! But it's social media that helps us figure out who we want to communicate with! At traditional "networking events" everyone goes around meeting each other, handing out business cards, just hoping to meet someone that might know someone that knows something we might care about. With social media we can figure out who knows something we care about immediately instead of wasting our time passing out business cards and giving our elevator speeches.

Now, as it turns out, Dave and I originally met through a mutual friend in a different network, so I guess the old fashioned way of meeting people still works, too. I heard he liked social media, so I connected with him online and soon discovered, he didn't just "like" social media - he is THE KING of Social Media! And he's a writer (the kind of geeky non-fiction stuff that really turns me on). He's written 20 books for God's sake! This was like stumbling upon pay dirt for someone like me. This would kind of be as if someone who wants to learn how to play golf happened to get introduced to Tiger Woods.

So, of course, I wanted to set up a meeting with Dave to pick his brain. But some golf rookie doesn't just go out and ask Tiger for a lesson. You gotta give something in return. So, I told Dave that if he let me pick his brain what I could do for him is write about him in my blog. It could be the first of a "Follow a Real Person" weekly segment. This would give Dave extra publicity to my entire readership of...um....well, I'm sure somebody must be reading. Mom? Laptop Guy? Anybody? To follow the golfer analogy, this might be the equivalent of the new golfer going out to the golf course (when no one is playing) and yelling out, "Hey Everyone, guess what? Tiger Woods is a really great golfer!"

Dave already has more business than he wants so he assured me he's not too worried about my readership -- or lack thereof. We know that one of the beauties of networking is that all it takes is one person who may set in motion something that could be life changing.

The biggest takeaway I got from our discussion? The idea that social media should be used first and foremost to establish trust and credibility. Don't get on it to sell. Go in with the mindset of giving not taking. Look for opportunities to help others, have fun, be funny, be real. If people like you, they are more likely to want to do business with you.

That's all I'll say about Dave right now. I'd suggested an interview for my "Man in the Street" pseudo-blog. (Something I'd created simply as a ploy to meet available men.) Dave declined. (Sorry, ladies.) Maybe I'll interview him again when I'm more serious about blogging and there are more people "playing golf" with me. I could even start a whole new blog: "Men who can Tweet." The possibilities are endless...