Monday, July 20, 2009

The Ultimate Job Search Using 10 Social Media Tools

As a Communications Manager at Sun Microsystems, I was encouraged to learn about New Media and explore possibilities for its use in business. When I was hit with the most recent round of corporate layoffs, I felt prepared because I knew that social media tools could give me a big advantage in my job search. Here are ten tools that I've been using. Each of these is described briefly below with some supplemental links to additional information and resources.

  1. LinkedIn
  2. Facebook
  3. Twitter
  4. YouTube
  5. Blogger
  6. Google Reader
  7. Google Alerts
  9. Mashable
  10. Meetup


Of all the social media tools, LinkedIn is the most beneficial to use for a job search. This tool allows you to establish a professional presence and network with others in your field. Advanced search capabilities for companies and people, as well as the use of groups, allow you to intelligently network and find the people that can help you get your next job.


FaceBook allows you to network with your friends, letting them know of your job search. Updating your status allows you to let your friends know that you're job hunting and what you're looking for. There are groups and fan pages for many companies, allowing you to research the culture of any companies you're targeting for your job search. Applications, such as FaceBook Marketplace are popping up that will help with a job search.


You can use tools such as twello or wefollow to follow people that give job tips or are in your industry. It was through Twitter that I found great additional job search sites such as job mob and There's a wealth of information that's shared on through links to informative websites and blogs.


Creating a video resume will help you stand out in this competitive job market. This can be done simply with YouTube. You can imbed your YouTube video resume onto a website or put it on your profile in your other social networking sites such as LinkedIn, FaceBook, and Twitter. Another alternative is to use VisualCV to create an online resume, including video and links highlighting accomplishments and publications.


Blogs are useful in a job search, both from the perspective of learning from others as well as establishing your own online presence. There are many ways to find blogs that are of interest. Once you find them, you'll be able to network with people that have interests similar to yours and learn from one another. By publicly commenting on blogs and blogging yourself, you will help establish your credibility and expertise in a certain area. When you leave comments for others, include your name and your the URL of your blog. This will help your name will come up more often in Google searches, and will help establish your brand.

Google Reader

Now that you have a bunch of blogs your reading, you'll need a reader to keep track of the updates. First thing in the morning you can have the latest updates from your favorite bloggers. You can also subscribe to RSS feeds for any job sites using keywords so that you'll see any new job opportunities in your field as soon as they're posted.

Google Alerts

Using Alerts you can set up Google to email you daily updates using keywords of your choice. You may want to get alerts about your niche market or a particular oganization that you are targeting so you will have the most up-to-date information.

Bookmarking sites, such as, Digg, and StumbleUpon help organize our bookmarks. As we're searching through the plethora of great information that's available, we inevitably want to save articles to go back to. Through use of tagging, we can organize our bookmarks into categories. In addition, we can find articles that others have marked as useful by searching for articles that were tagged with certain keywords. By using a social bookmarking site, we can access our bookmarks we aren't tied to a browser or computer, but can access our bookmarks whenever we have access to the web. Bookmarking your own sites will also help raise visibility to your brand.

Mashable is the Bible of all things social media. This is a great reference when learning how to use various social media tools. Mashable often has very helpful articles that relate to the job search.

Meetup is a site that is not mentioned much in the social media circles, yet it's a great resource for local networking because it allows for physically meeting face-to-face. There are groups for hobbyists or business professionals. Joining and getting involved in one of these groups will allow you to explore your passions and continue to broaden your network. You can start your own meetup group and gain credibility and contacts at the same time. There are plenty of groups for jobseekers as well. A search for “jobs” in a 25 miles radius of my home came up with 38 groups such as:


  1. Everyone focuses on big international sites. I hope that someday there is a focus back on small local sites.

    BTW, I added a link to your blog in Boulder, Color ... which is a dictory of sites from Boulder.

  2. Hello,

    Thanks you very much for sharing this wonderful information. If you permit me than I would like to include your post in my blog with your name on top of it. waiting for your response.

  3. Sure Cyrus! I'd appreciate a link back to my blog, too. I'm glad you found the article helpful!

  4. Hey Yvette -

    Great post...I'm going to tweet this!

    Scott Birkhead
    President, Most Placeable Candidate

  5. thank you. I quickly glanced at the linkedin article and do see a lot of things that I am already doing. Check the new hires profiles and see where they worked before (might be a job opening there), tracking down a HR person for the company, etc. I have a lot of reading this weekend. Things have changed for today's job hunters. I live in the New York City area and looking at the NY Times want ads (print and on line) are useless for IT people. Everyone uses dice and hotjobs and the rest and hope they get a phone call. I still use the traditional method and am always looking for other ways to find a "better" job. One thing that has never changed thru-out the years is the book "Who Moved My Cheese" by Spencer Johnson.

  6. Hi everyone,

    Yvette, thanks for the useful post.

    I HAVE AN OPEN REQ and an IMMEDIATE NEED for a Product Marketing Specialist at Supermicro (HQ - San Jose). This roles reports into the MarCom group coordinating local/national events, collaborating on media and collaterals projects (Ads, flyers, brochures, etc working with PMs)adn facilitating other ad hoc programs.
    Pls send me your resumes directly as we will start scheduling interviews immediately:

    Thank you


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